{"id":43869969,"date":"2011-02-22T21:09:55","date_gmt":"2011-02-22T21:09:55","guid":{"rendered":"http:\/\/joshdance.me\/smart-marketing-slideshares-new-zipcast"},"modified":"2011-02-22T21:09:55","modified_gmt":"2011-02-22T21:09:55","slug":"smart-marketing-slideshares-new-zipcast","status":"publish","type":"post","link":"http:\/\/joshdance.me\/blog\/smart-marketing-slideshares-new-zipcast\/","title":{"rendered":"Smart Marketing &#8211; SlideShare&#8217;s new Zipcast"},"content":{"rendered":"<div>\n<div class='p_embed p_image_embed'><img loading=\"lazy\" alt=\"Zip\" height=\"75\" src=\"http:\/\/joshdance.me\/blog\/wp-content\/uploads\/2013\/03\/zip.png\" width=\"200\" \/><\/div>\n<p><\/div>\n<p \/>If you haven&#039;t heard about <a href=\"http:\/\/www.slideshare.net\/zipcast\">Slideshare&#039;s Zipcast<\/a>, check it out. Very slick, easy and free online meeting tool. \u00a0But what really impressed me was their smart marketing. \u00a0<\/p>\n<p \/>\n<div>They contacted some awesome founders, and thought leaders in various (mostly online) industries to give public presentations using the new service. \u00a0A few examples&#8230;<\/div>\n<p \/>\n<div>\n<div style=\"font-family:Arial, Helvetica, sans-serif;font-size:12px;\">\n<p style=\"line-height:1.7em;padding:2pt 36px;\"> Monday, February 21st<\/p>\n<ul style=\"line-height:1.6em;\">\n<li style=\"margin:0 0 3px 10px;\">1pm PST:\u00a0<a href=\"http:\/\/www.slideshare.net\/dmc500hats\" style=\"color:rgb(51,102,204);text-decoration:underline;\">Dave McClure<\/a>, master of\u00a0<a href=\"http:\/\/500startups.com\/\" style=\"color:rgb(51,102,204);text-decoration:underline;\">500 Startups<\/a>\/Hats (<a href=\"http:\/\/www.slideshare.net\/dmc500hats\/meeting\" style=\"color:rgb(51,102,204);text-decoration:underline;\">meeting room<\/a>)<\/li>\n<\/ul>\n<p style=\"line-height:1.7em;padding:2pt 36px;\">Tuesday, February 22nd<\/p>\n<ul style=\"line-height:1.6em;\">\n<li style=\"margin:0 0 3px 10px;\"> 9am PST:\u00a0<a href=\"http:\/\/www.slideshare.net\/amcafee\" style=\"color:rgb(51,102,204);text-decoration:underline;\">Andrew McAfee<\/a>, Professor Harvard Business School of Enterprise 2.0 (<a href=\"http:\/\/www.slideshare.net\/amcafee\/meeting\" style=\"color:rgb(51,102,204);text-decoration:underline;\">meeting room<\/a>)<\/li>\n<li style=\"margin:0 0 3px 10px;\">10am PST:\u00a0<a href=\"http:\/\/www.slideshare.net\/FrostandSullivan\" style=\"color:rgb(51,102,204);text-decoration:underline;\">Jake Wengroff<\/a>, B2B social media marketing analyst of\u00a0<a href=\"http:\/\/www.slideshare.net\/FrostandSullivan\" style=\"color:rgb(51,102,204);text-decoration:underline;\">Frost &amp; Sullivan<\/a>\u00a0(<a href=\"http:\/\/www.slideshare.net\/FrostandSullivan\/meeting\" style=\"color:rgb(51,102,204);text-decoration:underline;\">meeting room<\/a>)<\/li>\n<\/ul>\n<div>\n<ul style=\"line-height:1.6em;\">\n<li style=\"margin:0 0 3px 10px;\">Noon PST: \u00a0<a href=\"http:\/\/www.slideshare.net\/bjfogg\" style=\"color:rgb(51,102,204);text-decoration:underline;\">BJ Fogg<\/a>, Stanford Director of the Stanford\u00a0<a href=\"http:\/\/captology.stanford.edu\/\" style=\"color:rgb(51,102,204);text-decoration:underline;\">Persuasive Technology Lab<\/a>\u00a0(<a href=\"http:\/\/www.slideshare.net\/bjfogg\/meeting\" style=\"color:rgb(51,102,204);text-decoration:underline;\">meeting room<\/a>)<\/li>\n<li style=\"margin:0 0 3px 10px;\">1pm PST:\u00a0<a href=\"http:\/\/slideshare.net\/sociate\" style=\"color:rgb(51,102,204);text-decoration:underline;\">Jerry Michalski<\/a>, spark of\u00a0<a href=\"http:\/\/therexpedition.com\/\" style=\"color:rgb(51,102,204);text-decoration:underline;\">The REXpedition<\/a>\u00a0(<a href=\"http:\/\/slideshare.net\/sociate\/meeting\" style=\"color:rgb(51,102,204);text-decoration:underline;\">meeting room<\/a>)<\/li>\n<\/ul>\n<div>\n<div style=\"line-height:19px;\">This is brilliant because it is a win-win for all parties.\u00a0<\/div>\n<\/div>\n<\/div>\n<p \/>\n<div>\n<div style=\"line-height:19px;\"><b>1. Slidecast will get a ton of new people introduced to the service through the presenters networks. \u00a0They will tell all their followers that they are presenting, all the followers see Zipcast in action.\u00a0<\/b><\/div>\n<\/div>\n<div>\n<div style=\"line-height:19px;\"><b>2. Presenters will get new followers from Slidecast&#039;s marketing and promotion of their presentation, as well as improve their brand and their status as a &quot;leader&quot;.\u00a0<\/b><\/div>\n<\/div>\n<p \/>\n<div><span style=\"line-height:19px;\"><b>Just goes to show that it is easier to tap existing networks than start a brand new one.\u00a0<\/b><\/span><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>If you haven&#8217;t heard about Slideshare&#8217;s Zipcast, check it out. Very slick, easy and free online meeting tool. But what really impressed me was their smart marketing. They contacted some awesome founders, and thought leaders in various (mostly onli&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/joshdance.me\/blog\/wp-json\/wp\/v2\/posts\/43869969"}],"collection":[{"href":"http:\/\/joshdance.me\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/joshdance.me\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/joshdance.me\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/joshdance.me\/blog\/wp-json\/wp\/v2\/comments?post=43869969"}],"version-history":[{"count":0,"href":"http:\/\/joshdance.me\/blog\/wp-json\/wp\/v2\/posts\/43869969\/revisions"}],"wp:attachment":[{"href":"http:\/\/joshdance.me\/blog\/wp-json\/wp\/v2\/media?parent=43869969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/joshdance.me\/blog\/wp-json\/wp\/v2\/categories?post=43869969"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/joshdance.me\/blog\/wp-json\/wp\/v2\/tags?post=43869969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}