{"id":166632194,"date":"2013-03-20T03:17:43","date_gmt":"2013-03-20T03:17:43","guid":{"rendered":"http:\/\/joshdance.me\/blog\/?p=166632194"},"modified":"2013-03-20T03:18:57","modified_gmt":"2013-03-20T03:18:57","slug":"the-first-movie-trailer-was-shown-in-1912-or-1913","status":"publish","type":"post","link":"http:\/\/joshdance.me\/blog\/the-first-movie-trailer-was-shown-in-1912-or-1913\/","title":{"rendered":"The First Movie Trailer was shown in 1912. Or 1913."},"content":{"rendered":"

\"trailers\"<\/a><\/p>\n

 <\/p>\n

I love movie trailers. I love the hints and promises that they give. It is one form of advertising that I love.
\nI am particularly excited about two trailers.<\/p>\n

Despicable Me 2<\/a> and Iron Man 3<\/a>.<\/p>\n

Did you know that they are called “trailers” because they used to be shown at the end of the film? A quote from Paramount executive Lou Harris\u00a0explains<\/a>:<\/p>\n

“T<\/i>he first trailer was screened at Rye Beach, a New York-area amusement park, in 1912. \u00a0One of the concessions hung up a white sheet and showed the serial “The Adventures of Kathlyn.” At the end of the reel Kathlyn was thrown in the lion’s den. After this “trailed” a piece of film asking Does she escape the lion’s pit? See next week’s thrilling chapter! Hence, the word “trailer,” an advertisement for a coming picture.”<\/p><\/blockquote>\n

Of course other sources claim the first trailer was shown in 1913 to advertise a Broadway play<\/a>.<\/p>\n

If you take the time to analyze trailers you find they all usually have a 3 part structure. From Wikipedia:<\/p>\n

“They start with a beginning (act 1) that lays out the premise of the story. The middle (act 2) drives the story further and usually ends with a dramatic climax. Act 3 usually features a strong piece of “signature music” (either a recognizable song or a powerful, sweeping orchestral piece). This last act often consists of a visual montage of powerful and emotional moments of the film and may also contain a cast run if there are noteworthy stars that could help sell the movie.”<\/p><\/blockquote>\n

After watching a ton of trailers (I had to do lots of “research” for this post) I found that trailers are still the best form of advertising out there.<\/p>\n","protected":false},"excerpt":{"rendered":"

  I love movie trailers. I love the hints and promises that they give. It is one form of advertising that I love. I am particularly excited about two trailers. Despicable Me 2 and Iron Man 3. Did you know that they are called “trailers” because they used to be shown at the end of […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[28],"tags":[],"_links":{"self":[{"href":"http:\/\/joshdance.me\/blog\/wp-json\/wp\/v2\/posts\/166632194"}],"collection":[{"href":"http:\/\/joshdance.me\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/joshdance.me\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/joshdance.me\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/joshdance.me\/blog\/wp-json\/wp\/v2\/comments?post=166632194"}],"version-history":[{"count":2,"href":"http:\/\/joshdance.me\/blog\/wp-json\/wp\/v2\/posts\/166632194\/revisions"}],"predecessor-version":[{"id":166632197,"href":"http:\/\/joshdance.me\/blog\/wp-json\/wp\/v2\/posts\/166632194\/revisions\/166632197"}],"wp:attachment":[{"href":"http:\/\/joshdance.me\/blog\/wp-json\/wp\/v2\/media?parent=166632194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/joshdance.me\/blog\/wp-json\/wp\/v2\/categories?post=166632194"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/joshdance.me\/blog\/wp-json\/wp\/v2\/tags?post=166632194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}