{"id":10415123,"date":"2010-01-23T00:17:23","date_gmt":"2010-01-23T00:17:23","guid":{"rendered":"http:\/\/joshdance.me\/why-apple-really-bought-lala"},"modified":"2010-01-23T00:17:23","modified_gmt":"2010-01-23T00:17:23","slug":"why-apple-really-bought-lala","status":"publish","type":"post","link":"http:\/\/joshdance.me\/blog\/why-apple-really-bought-lala\/","title":{"rendered":"Why Apple Really Bought Lala"},"content":{"rendered":"<div class='p_embed p_image_embed'><a href=\"http:\/\/joshdance.me\/blog\/wp-content\/uploads\/2013\/03\/screen_shot_2010-01-22_at_4-29-png-scaled-1000.jpg\"><img loading=\"lazy\" alt=\"Screen_shot_2010-01-22_at_4\" height=\"312\" src=\"http:\/\/joshdance.me\/blog\/wp-content\/uploads\/2013\/03\/screen_shot_2010-01-22_at_4-29-png-scaled-1000.jpg?w=300\" width=\"500\" \/><\/a><\/div>\n<p>Apple changed the online music industry with their &quot;99 cents download and own&quot; policy with the launch of the iTunes Music Store. \u00a0Since then, iTunes has come to dominate the online music industry with up to %90 of the market share. (<a href=\"http:\/\/www.ipodhacks.com\/article.php?sid=2191\" target=\"_blank\">http:\/\/www.ipodhacks.com\/article.php?sid=2191<\/a>)\u00a0<\/p>\n<p \/>\n<div>Apple of course wants to maintain this position. \u00a0They are realizing that the market is now moving away from &quot;buy-download-own&quot; to &quot;stream-listen-move on&quot; model. \u00a0I recently started using Lala, and Spotify, and my musically tastes are far larger and diverse when I don&#039;t have to worry about paying 99 cents for each song.<\/div>\n<p \/>\n<div>Apple purchased Lala to integrate it with the bare bones web iTunes they currently offer. (<a href=\"http:\/\/joshuadance.com\/itunes-preview-apple-missed-the-boat\">http:\/\/joshuadance.com\/itunes-preview-apple-missed-the-boat<\/a>) \u00a0By offering a dual buy-or-stream model, they can keep their cash cow of 99 cent downloads and still stay on top of the rapidly expanding streaming services.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Apple changed the online music industry with their &#8220;99 cents download and own&#8221; policy with the launch of the iTunes Music Store. Since then, iTunes has come to dominate the online music industry with up to %90 of the market share. (http:\/\/www.ipod&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[2],"_links":{"self":[{"href":"http:\/\/joshdance.me\/blog\/wp-json\/wp\/v2\/posts\/10415123"}],"collection":[{"href":"http:\/\/joshdance.me\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/joshdance.me\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/joshdance.me\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/joshdance.me\/blog\/wp-json\/wp\/v2\/comments?post=10415123"}],"version-history":[{"count":0,"href":"http:\/\/joshdance.me\/blog\/wp-json\/wp\/v2\/posts\/10415123\/revisions"}],"wp:attachment":[{"href":"http:\/\/joshdance.me\/blog\/wp-json\/wp\/v2\/media?parent=10415123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/joshdance.me\/blog\/wp-json\/wp\/v2\/categories?post=10415123"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/joshdance.me\/blog\/wp-json\/wp\/v2\/tags?post=10415123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}