[youtube http://www.youtube.com/watch?v=h-8PBx7isoM?wmode=transparent]
Stunning. I love the idea and the execution.
marketing
Super sweet Facebook Marketing by IKEA
[youtube http://www.youtube.com/watch?v=YE2LSp-hjbQ?wmode=transparent]
I found this on CNET. This is a brilliant marketing campaign by IKEA. People are busy tagging themselves and interacting with the brand as facebook spreads it far and wide on the news feed and their profiles. So easy to do. Nothing special, no new site or service had to be created. They just made a clear incentive and call to action that automatically spread the message.
Super sweet Facebook Marketing by IKEA
[youtube http://www.youtube.com/watch?v=YE2LSp-hjbQ?wmode=transparent]
I found this on CNET. This is a brilliant marketing campaign by IKEA. People are busy tagging themselves and interacting with the brand as facebook spreads it far and wide on the news feed and their profiles. So easy to do. Nothing special, no new site or service had to be created. They just made a clear incentive and call to action that automatically spread the message.
Here Comes Redbox
The first time I saw a Redbox, I knew that Blockbuster and Hollywood Video were doomed. Here is proof.
This doesn’t mean that they can’t evolve. Blockbuster and Hollywood can carry a huge range and a bigger inventory than a Redbox machine can. They need to maybe focus on quality. I would still consider going to Blockbuster if they had only “the best” movies and maybe a recommendation engine. Right now, I enter one and see hundreds of cheaply made movies that no one has heard of on the isles, and a couple of hits or recent releases on the end caps.
If they don’t adapt, it looks like this recession is going to put an end to Blockbuster and Hollywood.
Here Comes Redbox
The first time I saw a Redbox, I knew that Blockbuster and Hollywood Video were doomed. Here is proof.
This doesn’t mean that they can’t evolve. Blockbuster and Hollywood can carry a huge range and a bigger inventory than a Redbox machine can. They need to maybe focus on quality. I would still consider going to Blockbuster if they had only “the best” movies and maybe a recommendation engine. Right now, I enter one and see hundreds of cheaply made movies that no one has heard of on the isles, and a couple of hits or recent releases on the end caps.
If they don’t adapt, it looks like this recession is going to put an end to Blockbuster and Hollywood.