If you have been on the internetz at all today you have seen some mention of the $10 for a $20 gift card at Amazon.
Yes you read that right over 1 MILLION purchased. So basically Amazon threw LivingSocial a bone and gave everyone a 50% off coupon. The question remains what will this do for LivingSocial? They are lagging far behind Groupon and besides their really annoying Cupcake ads, don’t have much traction. This offer went huge on the internet but now how many of these Amazon bargain seekers will stick around and use LivingSocial? Who knows.
If I were LivingSocial, I would make sure to have a KILLER deal lined up for the next few days to try and convince people to keep using my service and to keep those affiliate links flying around the internet.
What do you think? Do you think this will help LivingSocial gain and keep new customers, or was this just a giant 50% off Amazon sale? Respond in zee comments.
UPDATE – I have found that Amazon was not involved in this deal at all. That means that it was a pure customer acquisition play by LivingSocial. So they paid $10 dollars for each email address and credit card info. Slightly troubling is that fact that it was relatively easy to hack the site buying more than one for yourself. So hopefully this pays off for LivingSocial. Otherwise that is 20 million dollars of pain.
