With all the talk about the web declining and the "app" model changing everything I have been noticing "apps" talking over the role of traditional programs more and more.
I recently bought an iPhone 4 and decided to get me free bumper. So I looked up how to get it. I thought it would be a rebate or a phone number or application. Guess what. It was an app.
You download an app and pick your case. How brilliant is that? You have to have the iPhone 4 to run the app so you automatically qualify.
Long live the app!