So Kevin Rose gets some leaked Tesla shots and posts them. He gets a polite take down notice from Tesla a few hours later. By that time the photos are everywhere and all the top hits on google for any combination of “kevin rose leaked tesla” gets you the photos. Information wants to be free.
Also, it is interesting that there is an issue about leaked shots. Since when was the last time people were looking at leaked shots of a Ford? Tesla is doing the right thing in making the new car more like a consumer electronic device. Something cool that people want to get a look at. The more like an iPhone you can make a car the better. The new Model S even has a touch screen!